Sangre de Toro, a reference for Spanish wine in the world, debuts as an official partner of the Spanish National Football Team and unites its image with the team, with whom it shares color, origin and values, spreading the Spanish lifestyle and traditions beyond our borders.
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Under the agreement signed with the Royal Spanish Football Federation (RFEF), the global wine brand will be the official partner of the Spanish National Team, including men, women and Under-21 teams, from 2021 to 2024. Four exciting seasons where fans will celebrate two Euros, a World Cup and 2021 Olympic Games, among other events.
Elvira Andrés, vice president of the RFEF:
“We have many points in common and we can unite synergies. I hope this is the beginning of a long journey and that we’ll be able to toast to many successes.”
Sara Sanabria, marketing director of the brand, points out:
“We want to share our love for football with the fans and support this great team. Passion, effort and teamwork are values that football promotes and that we identify with as a brand.” Adding: “This collaboration is about enjoying football, celebrating life and toasting to victories surrounded by friends and family. Because both football and wine bring people together and forge friendships.”
One of the first actions that Sangre de Toro will carry out as an official partner of the Spanish National Football Team is the launch of a special edition wine, as a tribute to the team, which will be available this summer. In addition, tickets to the Spanish Team matches and exclusive experiences will be raffled through social networks and via activations at the point of sale.
Created in 1954 as a classic Mediterranean wine, Sangre de Toro is now a global brand with a presence in 130 countries and a vast range of references that reflect the variety of Spanish viticulture. Around the world, Sangre de Toro is a benchmark for Spanish wine that reaches ten million consumers each year.