At Sangre de Toro we never tire of making big moves. That’s why, throughout 2022, we launched a point-of-sale activation that offered a unique opportunity to all those who uncorked one of our Original or Reserva bottles.
The challenge was to find one of the hidden red corks. And the prize? A trip to Qatar to watch the debut of the Spanish National Team, discover the culture and experience first-hand the essence and character of our wine.
At the end of November, 9 lucky people came from all over the world to be part of this exclusive experience created by Sangre de Toro.
As soon as they arrived, we welcomed them to the hotel with a welcome kit containing everything they needed to enjoy the trip to the fullest.
We started off strong with a trip to the desert: surfing in the dunes, table soccer, barbeque and a boat ride with a flamenco show.
We also let our explorer side out to immerse ourselves in the city of Doha and get to know its culture in depth.
Throughout the trip we had great moments that, of course, were paired with our best wines.
And then came the big day. We put on our battle horns and dressed up and down as La Roja. Spain was playing its first qualifying match against Costa Rica and we were there to support them with all our passion.
There were no more and no less than 7 goals that we celebrated with emotion and many cups raised for the victory. And we also took with us new friendships and a memory for life.
If you want to see all the photos of the trip you can enter our Instagram profile @sangredetoro, but we warn you that we want to repeat very, very soon.
Chin-chin and see you next time!